Services
1. Official Site Redesign
2. E-commerce Store Design
3. Email Marketing & CRM
4. Promo Content
5. Campaigns
Focus Areas
Brand Strategy
Music & Tour Promo
Fan Acquisition & Engagement
Product Manager
Fortunate Youth
Summary
I was brought on by an executive at Hitco to oversee and execute all aspects of Jennifer Lopez's digital marketing, and promotion for her highly anticipated EP "Medicine" and "It's My Party" world tour.
Brand Strategy
Prior to the release of Medicine, I worked closely with J. Lo's team to orchestrate and execute a refresh of her digital brand, including redesign and build of her official website, web store and running email and social acquisition and engagement campaigns to re-invigorate her fan base.
Music & Tour Promo
We drove streaming revenue of the EP and contributed to a sold-out world tour through a series of coordinated and targeted social media and email campaigns.
Artist Roster
Brand Strategy
Prior to the release of Medicine, I worked closely with J. Lo's team to orchestrate and execute a refresh of her digital brand, including redesign and build of her official website, web store and running email and social acquisition and engagement campaigns to re-invigorate her fan base.
Music & Tour Promo
We drove streaming revenue of the EP and contributed to a sold-out world tour through a series of coordinated and targeted social media and email campaigns.