Empower artists with digital strategies and tools that expand and engage their audience, and mobilize fans into action.
Artist Roster
Jennifer Lopez
I worked closely with J. Lo's team to redesign and build her official site, e-commerce store, refresh her digital brand and run coordinated marketing campaigns for her EP and World Tour.
Digital Producer
Early 2019 I was brought on to oversee and execute all aspects of digital marketing, and promotion for a highly anticipated EP and world tour.
INTERACTIVE MESSENGER PROMO BOT
Jason Derulo
Interactive messenger bot to promote "If I'm Lucky" single, drive pre-saves, and generate buzz by offering fans a chance to FaceTime with Jason Derulo if they can outsmart the bot.
TARGETED TOUR MARKETING
Skinnyfromthe9
We used look-alike audiences, streaming data, and location to boost ticket sales in key markets. After shows, we drove sales, streaming, and engagement by following up with even/fan photos.
Green Day
A series of heartfelt, impactful social and content marketing campaigns aimed at supporting fans and raising suicide awareness.
FAN ENGAGEMENT & CONTENT MARKETING
Song Promo & Playlist Pitch
Warner Music Group
I worked closely with marketing and operations, as well as strategic partners to design and develop a system that continues to help playlist placement and pre-release song promo for dozens of artists.
As the single continues to drive artist marketing and release strategy, Warner Music wanted a better way to drum up support and engage partners, media outlets, and influencers prior to a song release.