1 —
⤑
Strategy &
Best Practices
Work with artists, managers and labels to develop digital strategies, establish best practices and craft comprehensive data driven plans that drive streaming and sales, while engaging fans and building brands.
2 —
⤑
Design
& Branding
Develop and build digital brands, design assets, produce creative, refine messaging, analyze data and identify target audiences to further establish artists brands and cultivate larger and more loyal fans.
3 —
⤑
Marketing
& Creative
Produce premium content, design custom sites, develop release strategies, implement best practices, manage fan acquisition campaigns, and build tools that drive growth, engagement and streaming.
Services
I Develop Strategies, Tools And Tactics That Activate Fans And Advance Artist Careers.
Artist Brand Management, Design & Marketing. Dedicated To Empowering Emerging & Major Label Artists, From Romell To Jennifer Lopez.
Targeted, Impactful And Engaging Digital Experiences, Delivered To Global Audiences.
Artist Roster
INTERACTIVE MESSENGER BOT
Jason Derulo
Interactive messenger bot to promote "If I'm Lucky" single, drive pre-saves, and generate buzz by offering fans a chance to FaceTime with Jason Derulo if they can outsmart the bot.
TARGETED TOUR MARKETING
Skinnyfromthe9
We used look-alike audiences, streaming data, and location to boost ticket sales in key markets. After shows, we drove sales, streaming, and engagement by following up with even/fan photos.
Green Day
A series of heartfelt, impactful social and content marketing campaigns aimed at supporting fans and raising suicide awareness.
FAN ENGAGEMENT CAMPAIGN
Featured Artists
Fortunate Youth
Digital Producer
Oversee digital strategy and operations for the band. Work closely with their management team at Red Light, as well as other partners, stakeholders and band members to:
⇢ Develop + Evolve Digital Brand
⇢ Prioritize and Drive Business Goals
⇢ Engage Fans Across Platforms
⇢ Longer Term Strategic Plan
⇢ Establish and evolve the brand
Warner Music Group
Digital Strategy & Operations
I worked closely with marketing and operations, as well as strategic partners to design and develop a system that continues to help playlist placement and pre-release song promo for dozens of artists.
As the single continues to drive artist marketing and release strategy, Warner Music wanted a better way to drum up support and engage partners, media outlets, and influencers prior to a song releases.